Adopting a strategic and analytical approach to brand management is key to achieving successful results when doing business in a foreign country.
Using our position, reach and market insight across China and the United Kingdom, China Knot helps businesses build an integrated marketing system focusing on increasing sales and achieving a sustainable competitive advantage.
China Knot has extensive experience in the production of bilingual marketing materials, organising events, tours, training and seminars as well as providing access to an exclusive and extensive contact network.
China Knot helps businesses entering the China and Europeans marketplace communicate their brand’s core values and ethics consistently and effectively in order to reach and retain a loyal customer base.
China Knot ensures brands stand out from the competition, positioning companies, products and services in a way that generates long term brand equity, meaningful consumer relationships and increased sales.
China Knot specialises in the creation of sophisticated and effective foreign-language versions of adverts, brochures and other marketing materials.
China Knot's bilingual experts, fluent in Chinese and English, are able to write and edit valuable marketing documents ensuring your business message and brand identity is being conveyed accurately and appropriately at all times.
China Knot specialises in organising bespoke corporate and brand events in some of the most prestigious and sought-after locations in both China and the UK.
China Knot has extensive experience in event management, creating the optimum environment for each function and meeting your business needs by delivering the best experience possible within your budget.
From private dining experiences and bespoke social occasions to inaugural parties and launch promotions, China Knot creates the ideal environment to showcase and promote your brand.
China Knot endeavours to connect businesses with their key target audiences through a range of unique, creative and engaging events.
China Knot provides a number of training services to help businesses develop their brands in China and the UK.
Launching new products, managing different systems or delivering fresh messages in a foreign market can be challenging.
China Knot works with you to develop a valuable and effective system of employee training so that they can be better brand ambassadors.
China Knot can organise and run professional development and educational seminars with the aim of issuing corporate strategies, honing skills and improving performance in the marketplace.
China Knot specialises in organising educational tours for leading wine brands looking to establish a presence or develop an identity in China and the UK.
China Knot has proven experience in setting-up a range of trips and tours to wineries, vineyards, distributors and merchants.
China Knot understands the nuances of the international wine scene and work both with you, and using our network on-the-ground, to provide useful, interesting and valuable experiences that enhance your brand.
In both China and the United Kingdom, China Knot has built an exclusive and extensive network of influential and industry leading contacts.
China Knot supports your business development through networking opportunities with like-minded individuals, sharing industry insights and facilitating valuable professional experiences.
Navigating foreign social media channels can be confusing and frustrating but they’re essential to global business development and can be key to reaching target customers.
China Knot has extensive experience in specialised social media marketing tools in China and the UK including Weibo, WeChat, Facebook and Twitter. With 600 million people using Weibo and 1.1 billion registered accounts on WeChat, Western businesses cannot underestimate their influence and reach.
China Knot can help you develop a social media strategy for China or set-up a Twitter profile in the UK ensuring your brand is represented to as many people in the best way possible.