Communicating corporate messages effectively in today’s media driven society can be a challenging task but nowhere more so than in China.
Understanding the country’s complex operating environment is key to ensuring foreign enterprises stand the best chance of brand promotion and consumer engagement with their products and services.
China Knot's media relation strategists help foreign enterprises navigate and understand the complexity of China’s media landscape, in order to manage relations professionally and potential editorial coverage responsibly.
China Knot has an exclusive and extensive media contact network across China and Hong Kong, as well as expertise in bilingual press releases, organising press conferences and social media account creation and follow-up.
China Knot offers international clients access to its exclusive network of media industry contacts in order to develop their business operations.
China Knot works to establish and nurture strong and valuable relationships with publications and individual journalists across China and in the UK to help businesses successfully promote their brand messages in a foreign market.
China Knot offers a range of bilingual press services including the creation, translation and distribution of Chinese and English press releases.
Our bilingual experts are able to write copy, translate and edit valuable documents into local languages aimed at the Chinese and UK media.
China Knot writes professional, captivating and informative press releases and distributes them to targeted journalists and editors across China and in the UK.
China Knot helps with online news publication and distribution, as well as multi-media, SEO-friendly news releases.
Press conferences are a key tool to conveying corporate messages in China.
They are not only appreciated by local journalists but often expected in order to fully and accurately understand and cover corporate news, product launches, research presentations and business campaigns.
China Knot can organise press involvement using our network to send invites, as well as follow-up with attendees afterwards.
China Knot can also help select the right venue, and spokesperson if necessary, for your press conferences understanding that they are fundamentally important to establishing close and valuable relationships with media contacts and ultimately helping to deliver your stories more consistently and effectively.
Social media usage continues to grow across the world and China is no exception, but with censorship laws that prohibit consumers from participating in the social networks that dominate the rest of the world, China has created its own platforms for social interaction.
China Knot believes that there is a major opportunity for businesses to connect with Chinese consumers through their own networks and platforms, and companies who don’t currently have a China-specific strategy are missing a critical opportunity to connect and influence purchase decisions with the country’s social media users.
China Knot can help you set-up several corporate social media accounts in China as well as give you detailed feedback and analytics by following-up on user activity and brand interaction.